Lauren Simmons
6098
Wilmington Grammar School for Girls
61119
Sunday, 14 April 2013
My Final Products
These are our final products:
Front Cover, Back Cover, and Spine:
CD Disk:
Inside Cover:
Behind CD Cover:
Magazine Advert:
Tuesday, 9 April 2013
Evaluation Question 4
How did you use media technologies in the construction, research, planning and evaluation stages?
This question is presented using Slide-share.
This question is presented using Slide-share.
Evaluation Question 3
What have you learnt from your audience feedback?
Firstly when trying to obtain feedback of my music video, I asked close friends and family members to look at my video, and tell me what they liked, didn't like, and what they thought I could do to improve my video.
I asked my friends to record there results on a video player, and send it to me so I could watch it and put it on my blog. My feedback is shown in the video below:
I then did the same but with my ancillary task:
Response to my feedback
Feedback to my music video:
The story line was a large factor which was discussed a lot when obtaining my feedback. The use of homosexuality was a good effective twist which made it much more interesting to watch, than just watching a 'typical' love story music video. This is something we agree with as we largely tried to make the story line interesting and out of the ordinary.
Camera angles and shots was also another aspect which was discussed. Many of my audience found the different range of shots and angles used was very effective and made the video much more interesting to watch.
Quality of filming was a large downfall of our video, and many of our audience picked up on this. Many people found that the camera was very 'jolty' and 'static' at times which led to an unprofessional looking shot or scene. We realised this in our own filming, and tried to edit parts out that we could so you could not notice this. However there was not much we could do when filming as we did not have an extremely professional camera or stand, and we were new to the whole aspect so were not familiar or skilled in keeping a still and steady hand when filming.
The acting was the last thing that was commented on in my music video. Much of my feedback commented that at times Alice did not play the part well enough, and was not convincing in what she was trying to do. Although we noticed this as well, there was not much she could do. This was because Alice was not a professional actress and as she had volunteered her own time to be part of our music video we were grateful for the acting that she did do.
Feedback to my ancillary tasks:
The colour scheme was a large factor that all of my audience thought was successful. They found that the use of black and white running throughout the CD cover and the magazine advert was really effective as it linked all of the products together in a subtle way. They also liked how the colouring made it very simple and also portrayed the emotion and feeling from the music video as black is often linked to death, and depression. They thought the use of the red 'A' was very clever as it gave a slight colour to the front cover without 'over doing it' which made it look much more professional and less cluttered. Overall, the colours chosen and the colour scheming of my ancillary task had very positive reviews.
The model was another aspect a lot of my audience picked up on. All of my audience thought that the poses of Alice were very professional, and that she portrayed the sad and depressed emotion very well.They also liked the use of make-up running down her face on the back cover photo and the magazine advert, as this adds to the sadness of the photo.
The layout was commented on a lot throughout my feedback process. Many of my audience felt the layout was simple yet effective, and it was not cluttered at all, which made it look professional and as the layout is simple, it allows the audience to focus on the photo, title, and name of the artist.
The effects were an aspect which was commented on. From my feedback, a lot of my audience felt that particularly on the magazine advert that it was slightly boring and there were not a lot of features on it. They liked the layout of the advert however only the photo and the title caught their attention, and this is not successful when we are trying to advertise and sell a product. To overcome this, if we were to do it again we could add other features such as talking about other tracks on the album, and maybe adding more photos of Alice from the video. Many of my audience felt we had created a professional and successful CD cover which included well taken photos of Alice, portraying what the video was about, and the front cover was simple yet effective, and was not overly cluttered.
The font was the last thing which was commented on by my feedback audience. Many of
my audience liked my font as they felt it was spread out evenly, and not 'bunched up' on the page, and not cluttered. However one member felt that the font was too thin and too small. To overcome this problem we could always ad a bold outline to the title and name of the artist to make it more interesting, or simply just make the font thicker.
Overall, I have gained extremely useful feedback which has pointed out our downfalls and what we need to do to improve them, whilst also showing what we have done well and where we have succeeded.
Firstly when trying to obtain feedback of my music video, I asked close friends and family members to look at my video, and tell me what they liked, didn't like, and what they thought I could do to improve my video.
I asked my friends to record there results on a video player, and send it to me so I could watch it and put it on my blog. My feedback is shown in the video below:
I then did the same but with my ancillary task:
I have gained a lot of valuable feedback from these video recordings and can develop them further with the additional feedback I have also received.
I also posted a link to my music video on Facebook below and asked people if they could post comments on what they thought about my music video, what they liked, what they disliked, and what they thought needed to be improved. Shown below is the link I posted:
These were the results I received:
For my ancillary task I took made a voki from my younger brother and sisters feedback. I wanted to ask my brother and sister as they are around the age of my target audience (13-15) and felt that their feedback would be extremely useful into understanding how people of that age would interpret our video. The results are shown below:
My brother My sister
Response to my feedback
I have gained a lot of successful, qualitative data, which will be extremely helpful when assessing my feedback to see what my audience liked, disliked, and what they thought could be improved throughout all of my products. There were a lot of similar answers and the following are what came up when asking my audience about all of my media products.
Feedback to my music video:
The story line was a large factor which was discussed a lot when obtaining my feedback. The use of homosexuality was a good effective twist which made it much more interesting to watch, than just watching a 'typical' love story music video. This is something we agree with as we largely tried to make the story line interesting and out of the ordinary.
Camera angles and shots was also another aspect which was discussed. Many of my audience found the different range of shots and angles used was very effective and made the video much more interesting to watch.
As you can see from the photo above one particular shot that was commented on was the shot used from Jessie's point of view when she goes to meet Alice at the bench. Our camera angles and shots were something we took great focus in as we wanted to capture our actresses from the right point of view to portray emotion well.
Quality of filming was a large downfall of our video, and many of our audience picked up on this. Many people found that the camera was very 'jolty' and 'static' at times which led to an unprofessional looking shot or scene. We realised this in our own filming, and tried to edit parts out that we could so you could not notice this. However there was not much we could do when filming as we did not have an extremely professional camera or stand, and we were new to the whole aspect so were not familiar or skilled in keeping a still and steady hand when filming.
The acting was the last thing that was commented on in my music video. Much of my feedback commented that at times Alice did not play the part well enough, and was not convincing in what she was trying to do. Although we noticed this as well, there was not much she could do. This was because Alice was not a professional actress and as she had volunteered her own time to be part of our music video we were grateful for the acting that she did do.
Feedback to my ancillary tasks:
The colour scheme was a large factor that all of my audience thought was successful. They found that the use of black and white running throughout the CD cover and the magazine advert was really effective as it linked all of the products together in a subtle way. They also liked how the colouring made it very simple and also portrayed the emotion and feeling from the music video as black is often linked to death, and depression. They thought the use of the red 'A' was very clever as it gave a slight colour to the front cover without 'over doing it' which made it look much more professional and less cluttered. Overall, the colours chosen and the colour scheming of my ancillary task had very positive reviews.
The model was another aspect a lot of my audience picked up on. All of my audience thought that the poses of Alice were very professional, and that she portrayed the sad and depressed emotion very well.They also liked the use of make-up running down her face on the back cover photo and the magazine advert, as this adds to the sadness of the photo.
The layout was commented on a lot throughout my feedback process. Many of my audience felt the layout was simple yet effective, and it was not cluttered at all, which made it look professional and as the layout is simple, it allows the audience to focus on the photo, title, and name of the artist.
The effects were an aspect which was commented on. From my feedback, a lot of my audience felt that particularly on the magazine advert that it was slightly boring and there were not a lot of features on it. They liked the layout of the advert however only the photo and the title caught their attention, and this is not successful when we are trying to advertise and sell a product. To overcome this, if we were to do it again we could add other features such as talking about other tracks on the album, and maybe adding more photos of Alice from the video. Many of my audience felt we had created a professional and successful CD cover which included well taken photos of Alice, portraying what the video was about, and the front cover was simple yet effective, and was not overly cluttered.
The font was the last thing which was commented on by my feedback audience. Many of
my audience liked my font as they felt it was spread out evenly, and not 'bunched up' on the page, and not cluttered. However one member felt that the font was too thin and too small. To overcome this problem we could always ad a bold outline to the title and name of the artist to make it more interesting, or simply just make the font thicker.
Overall, I have gained extremely useful feedback which has pointed out our downfalls and what we need to do to improve them, whilst also showing what we have done well and where we have succeeded.
Evaluation Question 2
How effective is the combination of your main product and ancillary tasks?
To make a professional and relevant ancillary task, it was essential that I linked it to my main product so there was continuity running throughout both products. Without doing this my two different tasks would not have correlated and would have been seen as unrelated products.
We looked at real media products and how they related to their ancillary task. I will use Rihanna as my example:
This is the video I have looked at to compare my product to a real media product and how they have linked Rihanna has linked her music video to her other media products.
I have used a slide point to present the answer to this question:
The picture below shows how we have linked our magazine advert to our disc and album cover. From the highlighted parts of the picture it shows that we have used the same 'SONY MUSIC' to link the products together to show that they have been made by the same company. We have also made sure to link the use of the fonts together, as this means all of the different products correlate due to the similarity of the fonts. This is also the same for the colour scheme of all of our products, as we have made sure to use the black white and red colours throughout to familiarise the audience with the product. We also made sure that on the back cover of the CD, to put the single 'Perfect' as the top and main song. This allowed us to promote the song more and shows that the album's main hit is the song which we have produced our music video on. This shows a major and obvious link.
The use of the hair is one aspect we continued to relate from our main produt to our ancillary task. We decided to keep the style of the hair the same throughout the video, which was slightly messy, and unkept, however just done and natural. By doing this it allowed us to show a similarity from the video to the rest of the ancillary products.
The use of make up was another factor which we kept similar. In the video Alice has very dark eye make up throughout and this is similar to the front cover of the CD as you can see above. In the magazine advert we wanted the make up to be similar to the video however in a different way. We decided to do this by linking the magazine advert by having her make up running down her face, and this is similar to the most important scene in the video where Alice is laying in the bath with make up run all down her face. We felt that the use of make up was very important to link the main product to our ancillary products.
The body language used was also another important aspect which we used to relate our main product to our ancillary tasks. In the main video we have used a similar theme of Alice pushing her hair back out of her face whenever she was upset, or distressed, as to portray that she couldn't deal with her surroundings and herself, and was getting more and more frustrated. To link this with our ancillary task, in the magazine advert we decided to have Alice with her pulling her hair back from her face. This again creates the feeling of stress and frustration which is what we wanted to portray in the video.
To make a professional and relevant ancillary task, it was essential that I linked it to my main product so there was continuity running throughout both products. Without doing this my two different tasks would not have correlated and would have been seen as unrelated products.
We looked at real media products and how they related to their ancillary task. I will use Rihanna as my example:
This is the video I have looked at to compare my product to a real media product and how they have linked Rihanna has linked her music video to her other media products.
I have used a slide point to present the answer to this question:
The picture below shows how we have linked our magazine advert to our disc and album cover. From the highlighted parts of the picture it shows that we have used the same 'SONY MUSIC' to link the products together to show that they have been made by the same company. We have also made sure to link the use of the fonts together, as this means all of the different products correlate due to the similarity of the fonts. This is also the same for the colour scheme of all of our products, as we have made sure to use the black white and red colours throughout to familiarise the audience with the product. We also made sure that on the back cover of the CD, to put the single 'Perfect' as the top and main song. This allowed us to promote the song more and shows that the album's main hit is the song which we have produced our music video on. This shows a major and obvious link.
The use of the hair is one aspect we continued to relate from our main produt to our ancillary task. We decided to keep the style of the hair the same throughout the video, which was slightly messy, and unkept, however just done and natural. By doing this it allowed us to show a similarity from the video to the rest of the ancillary products.
The use of make up was another factor which we kept similar. In the video Alice has very dark eye make up throughout and this is similar to the front cover of the CD as you can see above. In the magazine advert we wanted the make up to be similar to the video however in a different way. We decided to do this by linking the magazine advert by having her make up running down her face, and this is similar to the most important scene in the video where Alice is laying in the bath with make up run all down her face. We felt that the use of make up was very important to link the main product to our ancillary products.
The body language used was also another important aspect which we used to relate our main product to our ancillary tasks. In the main video we have used a similar theme of Alice pushing her hair back out of her face whenever she was upset, or distressed, as to portray that she couldn't deal with her surroundings and herself, and was getting more and more frustrated. To link this with our ancillary task, in the magazine advert we decided to have Alice with her pulling her hair back from her face. This again creates the feeling of stress and frustration which is what we wanted to portray in the video.
Evaluation Question 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Throughout my project I have continously linked back to real media products to give me inspiration, direction, and something to base my own products around. I did exstensive research on real media products to gain a sense of professionalism and realism, and much of this research was based on Youtube and Google.
To compare how my product challenges forms and conventions of real media I went back to my first research where I searched a range of music videos on youtube to gain ideas of what I wanted to include in my own video.
These music videos successfully correlate with my own music video and were good examples to use, as they had the same tone of depression, sadness, and loneliness. This is shown in the videos above as the videos include scenes of characters crying, and the use of many of the artists eye-make up is good to portray sadness and depression as black is often linked to this colour. The following areas is what I wanted to portray in my music video. The artists also had a similar look to what I wanted my actress to look like which made it very successful to compare these videos.
In these examples below I have compared real media products to my own to show the similarities between the different videos.
Shown below is a video created to show more clearly how I took ideas from real products to develop my own (including how I tried to challenge convention).
Throughout my project I have continously linked back to real media products to give me inspiration, direction, and something to base my own products around. I did exstensive research on real media products to gain a sense of professionalism and realism, and much of this research was based on Youtube and Google.
To compare how my product challenges forms and conventions of real media I went back to my first research where I searched a range of music videos on youtube to gain ideas of what I wanted to include in my own video.
These music videos successfully correlate with my own music video and were good examples to use, as they had the same tone of depression, sadness, and loneliness. This is shown in the videos above as the videos include scenes of characters crying, and the use of many of the artists eye-make up is good to portray sadness and depression as black is often linked to this colour. The following areas is what I wanted to portray in my music video. The artists also had a similar look to what I wanted my actress to look like which made it very successful to compare these videos.
In these examples below I have compared real media products to my own to show the similarities between the different videos.
From this example you can see I have based a lot of my own product around research I have found of artists eyes. I felt this was very necessary as in the professional videos a lot of emotion is conveyed through the use of the artists eyes, and I could use this in my own video with Alice. The bottom video shows Avril Lavigne with a lot of dark, heavy, eye make up on which is also something I incorporated into my own video as Alice wears a large amount of black eyeshadow throughout the video.
I also looked at close up shots a lot in my video. From looking at research I realised this was an effective shot to use to portray emotion successfully as it very clearly captures the whole artists expression on their face. I successfully used this shot throughout my video and I feel it largely helped to portray how different characters were feeling throughout the film, and using close up shots of Alice looking down shows hopelessness and how she has given up, which is something we showed a lot throughout the film.
Throughout the whole researching, planning, filming, and editing process of my film I made sure to look at the official video to see Pink's interpretation of the film. It also helped me give inspiration for my own storyline and how I should portray my main character.
As you can see from these comparison photos our video has many similar scenes to the real video, and although we did not want to replicate the official video, we wanted the storyline to be similar, and in this way we have succeeded. We have included familiar scenes such as a scene in the bath where she is trying to commit suicide, and a scene in the mirror where she is trying to change her appearance. We have also used many extreme close up shots of Alice, especially of her eyes, and this is something that was also used a lot in the official video.
Shown below is a video created to show more clearly how I took ideas from real products to develop my own (including how I tried to challenge convention).
Here I have summarised everything from this evaluation question and used 'Word It Out' to make a word cloud to show my brain storms and ideas throughout my whole project, including evaluation.
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