Tuesday, 9 April 2013

Evaluation Question 3

What have you learnt from your audience feedback?


Firstly when trying to obtain feedback of my music video, I asked close friends and family members to look at my video, and tell me what they liked, didn't like, and what they thought I could do to improve my video.



I asked my friends to record there results on a video player, and send it to me so I could watch it and put it on my blog. My feedback is shown in the video below:




I then did the same but with my ancillary task:



I have gained a lot of valuable feedback from these video recordings and can develop them further with the additional feedback I have also received. 


I also posted a link to my music video on Facebook below and asked people if they could post comments on what they thought about my music video, what they liked, what they disliked, and what they thought needed to be improved. Shown below is the link I posted:



These were the results I received:



For my ancillary task I took made a voki from my younger brother and sisters feedback. I wanted to ask my brother and sister as they are around the age of my target audience (13-15) and felt that their feedback would be extremely useful into understanding how people of that age would interpret our video. The results are shown below:

My brother                                                   My sister

Response to my feedback
I have gained a lot of successful, qualitative data, which will be extremely helpful when assessing my feedback to see what my audience liked, disliked, and what they thought could be improved throughout all of my products. There were a lot of similar answers and the following are what came up when asking my audience about all of my media products.

Feedback to my music video:

The story line was a large factor which was discussed a lot when obtaining my feedback. The use of homosexuality was a good effective twist which made it much more interesting to watch, than just watching a 'typical' love story music video. This is something we agree with as we largely tried to make the story line interesting and out of the ordinary.

Camera angles and shots was also another aspect which was discussed. Many of my audience found the different range of shots and angles used was very effective and made the video much more interesting to watch.
As you can see from the photo above one particular shot that was commented on was the shot used from Jessie's point of view when she goes to meet Alice at the bench. Our camera angles and shots were something we took great focus in as we wanted to capture our actresses from the right point of view to portray emotion well.

Quality of filming was a large downfall of our video, and many of our audience picked up on this. Many people found that the camera was very 'jolty' and 'static' at times which led to an unprofessional looking shot or scene. We realised this in our own filming, and tried to edit parts out that we could so you could not notice this. However there was not much we could do when filming as we did not have an extremely professional camera or stand, and we were new to the whole aspect so were not familiar or skilled in keeping a still and steady hand when filming.

The acting was the last thing that was commented on in my music video. Much of my feedback commented that at times Alice did not play the part well enough, and was not convincing in what she was trying to do. Although we noticed this as well, there was not much she could do. This was because Alice was not a professional actress and as she had volunteered her own time to be part of our music video we were grateful for the acting that she did do.

Feedback to my ancillary tasks:

The colour scheme was a large factor that all of my audience thought was successful. They found that the use of black and white running throughout the CD cover and the magazine advert was really effective as it linked all of the products together in a subtle way. They also liked how the colouring made it very simple and also portrayed the emotion and feeling from the music video as black is often linked to death, and depression. They thought the use of the red 'A' was very clever as it gave a slight colour to the front cover without 'over doing it' which made it look much more professional and less cluttered. Overall, the colours chosen and the colour scheming of my ancillary task had very positive reviews.

The model was another aspect a lot of my audience picked up on. All of my audience thought that the poses of Alice were very professional, and that she portrayed the sad and depressed emotion very well.They also liked the use of make-up running down her face on the back cover photo and the magazine advert, as this adds to the sadness of the photo. 

The layout was commented on a lot throughout my feedback process. Many of my audience felt the layout was simple yet effective, and it was not cluttered at all, which made it look professional and as the layout is simple, it allows the audience to focus on the photo, title, and name of the artist.

The effects were an aspect which was commented on. From my feedback, a lot of my audience felt that particularly on the magazine advert that it was slightly boring and there were not a lot of features on it. They liked the layout of the advert however only the photo and the title caught their attention, and this is not successful when we are trying to advertise and sell a product. To overcome this, if we were to do it again we could add other features such as talking about other tracks on the album, and maybe adding more photos of Alice from the video. Many of my audience felt we had created a professional and successful CD cover which included well taken photos of Alice, portraying what the video was about, and the front cover was simple yet effective, and was not overly cluttered. 

The font was the last thing which was commented on by my feedback audience. Many of 
my audience liked my font as they felt it was spread out evenly, and not 'bunched up' on the page, and not cluttered. However one member felt that the font was too thin and too small. To overcome this problem we could always ad a bold outline to the title and name of the artist to make it more interesting, or simply just make the font thicker.

Overall, I have gained extremely useful feedback which has pointed out our downfalls and what we need to do to improve them, whilst also showing what we have done well and where we have succeeded.

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